The Hardest Question

Site redesign and conversion from single site to multisite.



  • Migrated site content
  • Fixed ~300 outdated video embeds to use future friendly oEmbed
  • Coded custom Genesis Child theme merging design input from client, elements from old look, and elements of portal site into a unified design
  • Created a custom plugin to allow contributors (custom post type defined in the root site) to be linked to blog posts in the THQ site — eliminating duplicate data and enabling consistent output of author info (moving forward).
  • Custom homepage pulls latest articles and video based on category and custom meta fields


  • Thought Refinery
  • Client provided wireframes, font choice (Rockwell, replaced with Rokkit web font), and header graphic